TAILORS
CUT PROFIT FROM WORLD CUP FEVER
The World Cup may be generating tens of millions of yen
for hosts South Korea and Japan, but the mega-event has made a
hitherto unknown tailor in this hill station richer by a few lakhs
of Rupees too. Thanks to
Kiran
Bhusal, this "Queen of Hill Stations" has taken on the
look of a World Cup venue - the streets are awash with flags of
nearly all the participating teams. Every shop, business establishment
and house sports these flags, as do the ubiquitous jeeps that
ferry tourists and all private vehicles and two wheelers. Nearly
all these flags have been stitched by 47 year old Bhusal, who
retired from the CRPF a few years ago to start his own tailoring
establishment at Daroga Bazar. Brazil seems to be the clear favourite.
And the yellow and green flag as a bandana is the latest fashion
statement among youngsters here. Argentina and England vie for
the second place, Bhusal himself vouching for the former.
He says he has worked upto 18 hours a day for the last 45 days
to make flags of all sizes and banners and buntings of the World
Cup teams. The first few appeared more than a month ago in a few
restuarants and that caught the fancy of the whole town. He had
to employ two additional people to meet the rush, but is reluctant
to divulge the number of flags he has made.
This town has, in fact, scored over even soccer crazy Kolkata
in its display of passion for football. Hundreds of youngters
sport shaven heads a la Ronaldo. T-shirts featuring football icons
are a must wear among both the boys and girls. In fact restuarants
are where most people head to for a lively session of match watching
everyday. And the place to be in, is the Buzz, the World Cup area
of Darjeeling's perhaps most well known confectionery and eatery
- Glenarys - that dates back to the days of the Raj. Buzz, an
extention of Glenarys has a special a la carte World Cup with
a whole new range of cocktails served by waiters sporting Argentina
or Brazilian jerseys. Match time is the "happy hour"
at Buzz. A 15 kg chocolate replica of the FIFA Cup occupies centrestage
at the Buzz.
Offices have been recording very thin attendance during the matches.
And in order to keep their staff from taking leave, some have
even installed TV sets. Schools have re-structured their timings.
Classes start and end early, in time for students and teachers
to get back home for the matches.
19 GNLF REBELS RETURN TO PARTY
Nineteen councillors, who had resigned with rebel leader Mr DK
Pradhan from primary membership of the GNLF, returned to party
folds yesterday. However, speculation is on that these councillors
might have returned fearing kidnap by the GNLF. Mr Pradhan resigned
from the posts of the chairman of municipality and Darjeeling
MLA yesterday, alleging the party had kidnapped three civic councillors.
The GNLF was, however, silent over the allegation. The latest
development has scuttled all hopes of Mr Pradhan forming a new
party. Mr Pradhan had planned to rope other DGHC councillors to
form a new front, to start "a democratic movement for Gorkhaland".
Now with even the municipal councillors deserting him, he has
been politically isolated, analysts said.
With Mr Pradhan pushed to the wall, it will be interesting to
see whether he manages to stage a comeback in Hill politics. His
meteoric rise to fame had been largely attributed to his proximity
to the DGHC chairman, Mr Subash Ghissing. This is because Mr Pradhan
lacks mass support. The GNLF camp is upbeat over the latest developments
and has reportedly called off a rally that had been scheduled
to show its mass support. Meanwhile, the week long political instability
had affected tourism in the Hills.
Most tourists were cutting short their holiday trip, apprehending
an outbreak of violence. Now, with the return of normalcy, hotel
owners and travel agents are hoping to cash in on the tremendous
rush of tourists before the onset of the monsoon.
DARJEELING GOES BONKERS OVER LASSI
It is healthy, delicious and comes at half the price of the cola.
Little wonder that it has taken Siliguri and parts of North Bengal
by storm. No, it is no wonder drink, which a milk cooperative
of Darjeeling district is marketing in 200 ml pouches. And sales
have shot way beyond the target and the cooperative, once staring
at closure, now plans to diversify business.
Himul launched the packed lassi on the eve of Paila Baishak. It
had set a modest sales target of 400 litres a day for the Rs 5
priced pouch. But as soon as it hit the market, the people of
Siliguri, both young and old, chucked aerated drinks and grabbed
these pouches, shooting sales to 1,100 litres a day. Himul general
manager enthusiastically says that by July they will be selling
2,500 litres a day, and at the turn of the year, 5,000 litres.
The only difficulty is procuring the required quantity of milk.
Taxi driver, Dilip Khati said he would hardly dare to by soft
drinks but the Himul lassi is well within his budget. "And
it is refreshing as well," he says. Sumit Paul, a class IX
student, said he has given up cold unnatural drinks. The general
manager, Himul said that Himul would launch curd in September
this year. He attributes the success to Himul's 240 workers who
he says, are working overtime to consolidate the company.